The Breakfast Club Blog

Friday, November 03, 2006

I knew it!

More from your own Dallas Morning News:

Skinny jeans not a good fit
Sunday, October 29, 2006

Sometimes high fashion doesn't cut it with the masses.

The latest example is the skinny jean: a designer cut that's been wildly popular with upscale fashionistas the last three years.

The flirty shaped jeans are famous for their 10-inch leg openings (vs. 14-inch for traditional straight legs) that look great on Cameron Diaz.

Sales are flat at Wal-Mart and J.C. Penney.

"Skinny jeans just haven't worked for our customer," said Claire A.Watts, executive vice president over apparel at Wal-Mart Stores Inc. Ms. Watts was speaking to Wall Street analysts last week when she added, "We're already moving it through," which is retailspeak for lowering prices to move the inventory out.

Wal-Mart.com has its Metro 7 skinny jeans on sale for $16, discounted from $22.94. And don't expect them to be part of the holiday mix.

Likewise, J.C. Penney Co. chairman and chief executive Mike Ullman said shoppers haven't warmed up to the style.

"Skinny jeans weren't as big as we thought it would be," he said.

"It was a fixation of the fashion industry on themselves."

Penney has discounted its skinny jeans to $24.99, down from $36 and $40. You can find similar discounts on skinnies at Kohl's and Sears.

Maria Halkias

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